Welcome to my corner of the digital world—a space where creativity, strategy, and emerging technology collide in curious, occasionally chaotic, but always intentional ways.
My career has spanned fashion, publishing, hospitality, and now the rapidly unfolding world of AI. Today, I work as an Events and Special Relationships Manager, where I merge storytelling with data, using insights, automation, and people-first thinking to build unforgettable experiences. Behind the scenes, I’m also delving into data science, exploring how better tools (and better prompts) can transform how we work, connect, and create.
I began in fashion, producing runway shows, leading brand campaigns, and founding Alchemy Mag, a publication that celebrated creative risk-takers and fresh perspectives. I’ve lectured, produced, pivoted, most notably into hospitality in 2018, where I helped craft digital identities for Queen Chow and Queens Hotel, leaning into the power of narrative, culture, and aesthetics.
Now? I’m deep in the lab.
This site is part journal, part playground. I share explorations in prompt engineering, creative coding, AI design tools, and digital storytelling. Some ideas will become frameworks, others will burn out beautifully, but it’s all part of the experiment. I’m especially interested in how we collaborate with machines without losing the human spark at the centre.
Whether you’re here for thoughts on digital strategy, curious coding experiments, or strange, beautiful things cooked up with AI, welcome. This is where imagination meets infrastructure, and a few good questions are worth more than a hundred perfect answers.
Let’s build, break, and reimagine together.
— Mitch
Mitch steed 